Mind Soup / Est. 2009

Brand, growth, and the occasional detour.

Notes on strategy and marketing, with side trips into whatever else seems worth thinking about.

 How to Tell If You’re Talking to an AI Chatbot: Signs, Tests and Risks
Latest October 30, 2026

How to Tell If You’re Talking to an AI Chatbot: Signs, Tests and Risks

There was a time when figuring out whether you were talking to a chatbot was not particularly difficult. You would ask a relatively normal question, receive a rigid response that barely acknowledged what you had said, try to clarify the question, and immediately discover that the bot had no idea what was happening. Modern AI chatbots are…

AI Chatbots AI Ethics AI Risks
Why We Document Experiences We Are Barely Experiencing
October 26, 2026

Why We Document Experiences We Are Barely Experiencing

There is a strange moment that happens at almost every concert now. The lights go down, the crowd erupts, the performer walks onto the stage, and within seconds hundreds or thousa…

consumer psychology Digital Life memory
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