Mind Soup / Est. 2009

Brand, growth, and the occasional detour.

Notes on strategy and marketing, with side trips into whatever else seems worth thinking about.

The Things I Still Don't Want AI to Do for Me
Latest October 05, 2026

The Things I Still Don't Want AI to Do for Me

I use AI a lot. I use it to research ideas, find better ways of explaining things, summarize information, challenge my thinking, rewrite awkward sentences and occasionally save myself from spending an unreasonable amount of time doing something that a computer can do in seconds. I have also watched it become much better at tasks that, no…

AI Automation communication
The Coming Age of Extremely Average Content
October 01, 2026

The Coming Age of Extremely Average Content

There was a time when creating content required enough effort that the effort itself acted as a filter. Writing an article meant sitting down and actually writing it. Producing a …

AI AI Marketing Automation
The Marketing Advice I No Longer Believe
September 28, 2026

The Marketing Advice I No Longer Believe

When you have worked in marketing for long enough, you accumulate a strange collection of things you are supposed to believe. Some come from books, some from conferences, some fro…

advice Analytics audience
Things Nobody Tells You About Working Remotely
September 25, 2026

Things Nobody Tells You About Working Remotely

Working remotely sounds deceptively simple when you describe it from the outside. You have a laptop, an internet connection, and theoretically you can work from almost anywhere. T…

Balance Boundaries Calls
0%