Mind Soup

Read the full magazine here . I was recently interviewed by Youmna Naufal  for  ECONEWS  magazine by The Chamber of Commerce Industry and Agriculture. A version of the interview below appeared in print in the June 2014 edition. Named the Social Media Consultant of Lebanon, Mohammad Hijazi is a young man who, like many, has mastered the art of social media. In his words, social media is no longer just a tool to communicate or connect with people that we know. Its opportunities have become much wider. People can now get acquainted with professionals in their fields, get exposure for their work, get funding for their start-ups, find jobs and even meet new people with similar interests or hobbies. In Lebanon, there is a thriving community of well-educated and interesting members who are worth connecting with on a professional or personal basis. However, he believes only a portion of the Lebanese are aware and knowledgeable enough about proper ways of using social med...

Ipsos MediaCT has released the results of the ‘Ipsos Football Score’ (IFS), which is a two-month long national representative survey * conducted across 11 MENA countries. The independent survey seeks to gauge the sentiment of Arab football lovers and their favorite teams, assessing who they think will win the title in the World Cup 2014. The ‘Ipsos Football Score’ was designed by Ipsos MediaCT to categorically rank the various football teams based on specific variables such as favorability, likeability, loyalty, popularity, uniqueness (tactics and abilities), as well as their chances of winning the title. The independent study then assessed the importance and significance of each of these variables, and a comprehensive score was derived from these results. The study covered Saudi Arabia, Egypt, the United Arab Emirates, Lebanon, Iraq, Bahrain, Kuwait, Morocco, Tunisia, Qatar and Jordan. In general based on the results, the Brazilian football team received the highest score in ...

Many businesses have finally started to realize the importance of social media for their success, but few have relied so heavily on it in Lebanon to promote their concept. A perfect example of this would be Pizza Cups, an all-homemade catering business with a fresh, delicious idea that was launched solely on social media platforms. To know more about Pizza Cups and its social media strategy, I interviewed Wassim El Haddad, co-founder, about this innovation. El Haddad has been working in social media for the past year in Cleartag, while co-founding Pizza Cups with Khajag Apelian and currently handles the communication matters of the brand as they get ready to open their new outlet and expand. What is Pizza Cups and how did you come up with the concept? Pizza Cups are cup-shaped pizzas prepared with fresh quality ingredients and baked with care and dedication. They're available in different savory and sweet flavors, with different crust choices. The starting point of...