Social Media And Effective Marketing Over the last decade, social media marketing has proven to be the most effective form of marketing especially compared to traditional media advertising. It is much cheaper, can reach a much bigger audience, can be highly targeted, is easily measured, and provides a direct two-way communication with an audience. It is especially crucial during the global pandemic that we live in, as many e-commerce has almost completely replaced traditional commerce, and social media is the main medium of promoting products and services. However, embarking on a social media journey is no simple feat. Many startups and businesses treat it as a series of random posts which usually proves ineffective. Creating a social media strategy is crucial to ensure a professional and productive social media presence for your brand. Here are 11 tips that businesses should consider when creating and implementing strategy for their business. Creating And Implementing Your Social Medi...
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